Your creativity deserves to be discovered beyond borders.

At LOVE YOUR ERA, we believe exceptional British brands deserve the opportunity to reach customers across Europe.

Whether you’re an independent designer, artisan maker, creative entrepreneur or established business, our marketplace offers a beautiful space to showcase your products, share your story and connect with customers who value originality, craftsmanship and individuality.

Your next chapter starts here.

Why Sell With LOVE YOUR ERA?

You focus on growing your brand. We provide the infrastructure to make it happen.

Selling from the UK to the EU? We’ve Got You.

Brexit changed the rules. It doesn’t have to limit your ambitions.

Selling into Europe now involves additional customs procedures, VAT considerations and product compliance requirements. At LOVE YOUR ERA, we help British brands navigate these challenges with practical guidance, EU fulfilment infrastructure and dedicated seller support.

What UK Sellers Need to Know

1. Customs & Importing Your Stock

Goods moving from Great Britain into the EU generally require customs declarations, an EORI number and appropriate shipping documentation. Import VAT and customs duties may apply.

We help you understand the process of getting your stock into our EU fulfilment operation, including the information and documentation needed.

How we help: We guide you through the information and documentation needed to send your stock from the UK to our European fulfilment operation, helping you understand customs procedures and import requirements.

2. EU Product Compliance & Responsible Person

Products sold in the EU must meet applicable safety, labelling and traceability requirements.

How we help: We guide you through EU product safety, labelling and documentation requirements, and provide an EU Responsible Person service at no additional charge for eligible products, subject to onboarding and product approval — helping your British brand enter the European market with greater confidence.

3. VAT & Selling Across Europe

UK sellers may have EU VAT obligations depending on where stock is held, who imports it and how sales are structured.

We’ll help you understand how our marketplace and fulfilment arrangements work, so you can establish the appropriate VAT and accounting arrangements.

How we help: We explain how our marketplace and fulfilment arrangements work, helping you identify the VAT and accounting requirements to discuss with your tax adviser.

4. EU Stock, Fulfilment & Delivery

Focus on growing your brand while we help manage the operational side.

We receive and handle your stock, provide EU-based fulfilment services, and prepare and dispatch customer orders, helping your brand serve European customers without building its own logistics infrastructure.

How we help: We receive, store and manage your stock, then pick, pack and dispatch customer orders through our EU fulfilment operation — allowing you to focus on creating products and growing your brand.

5. Personalised & Made-to-Order Products Welcome

Your creativity shouldn’t be limited by borders.

We welcome brands offering personalised gifts, engraved products, custom designs and made-to-order creations. We can support suitable workflows where products are customised in the UK or prepared for fulfilment through our EU operation.

We’ll work with you to establish practical arrangements for production, delivery times and customer expectations.

How we help: We welcome British brands offering personalised and made-to-order products, working with you to establish suitable arrangements for customisation, production, fulfilment and delivery — whether products are prepared in the UK or through our EU operation.

6. Real Support from Real People

You’re not just another seller account.

How we help: We provide personal WhatsApp seller support, onboarding assistance and practical guidance throughout your journey. With qualifying seller plans, you also have the opportunity to keep 100% of your sales revenue (T&Cs and applicable fees apply).

Your British Brand. Our European Infrastructure.

You bring the creativity, passion and products. We provide the marketplace, fulfilment services and support to help you reach customers across Europe.

Ready to introduce your brand to European customers?

Join LOVE YOUR ERA and take the next step towards international growth.

Services and product eligibility are subject to approval and applicable terms. Sellers remain responsible for their legal, tax and product obligations unless otherwise expressly agreed.