Your Chinese Brand. A World of Opportunity.
Your creativity deserves to be discovered beyond borders.
At LOVE YOUR ERA, we believe exceptional Chinese brands deserve the opportunity to reach customers across Europe.
Whether you’re an independent designer, artisan maker, creative entrepreneur or established business, our marketplace offers a beautiful space to showcase your products, share your story and connect with customers who value originality, craftsmanship and individuality.
Your next chapter starts here.
How Selling Into the EU Works
Taking your Chinese business beyond borders begins with the right opportunities. Discover how LOVE YOUR ERA can help you showcase your products to a wider audience and take the next step towards European growth.
Why Sell With LOVE YOUR ERA?
You focus on growing your brand. We provide the infrastructure to make it happen.
Selling from China to the EU? We’ve Got You.
Your Chinese Brand Deserves a European Audience.
Expanding into Europe opens exciting opportunities for Chinese brands, but international shipping, customs, EU product regulations and VAT can feel complicated.
At LOVE YOUR ERA, we help Chinese brands navigate these challenges with practical guidance, European fulfilment infrastructure and dedicated seller support ā so you can focus on growing your business.
What Chinese Sellers Need to Know
1. Customs & Importing Your Stock
1. Export Documentation & EU Customs
Shipping stock from China to Europe involves Chinese export procedures, EU customs declarations and potentially import duties and VAT.
Depending on your shipment, you may need a commercial invoice, packing list, HS product classifications and an EU EORI number for the importer.
How we help: We guide you through the documentation and information needed to send your stock to our European fulfilment operation, helping you understand the customs and import process.
2. EU Product Compliance & Responsible Person
Products sold in the EU must meet applicable European safety, labelling and traceability requirements, which may differ significantly from Chinese regulations. Certain products also require CE marking and additional technical documentation.
How we help: We provide guidance on applicable EU product requirements and offer an EU Responsible Person service at no additional charge for eligible products, subject to onboarding and product approval ā helping your Chinese brand prepare for the European market with greater confidence.
3. VAT & Selling Across Europe
Chinese businesses selling to European customers may have EU VAT obligations, particularly when storing inventory within the EU. Requirements depend on how products are imported, stored and sold.
How we help: We explain how our marketplace and fulfilment arrangements work, helping you identify the VAT and accounting requirements to discuss with your tax adviser.
4. EU Stock, Fulfilment & Delivery
Focus on growing your brand while we help manage the operational side.
We receive and handle your stock, provide EU-based fulfilment services, and prepare and dispatch customer orders, helping your brand serve European customers without building its own logistics infrastructure.
How we help: We receive, store and manage your stock, then pick, pack and dispatch customer orders through our EU fulfilment operation ā allowing you to focus on creating products and growing your brand.
5. Personalised & Made-to-Order Products Welcome
From personalised gifts and custom accessories to engraved products, bespoke designs and handcrafted creations, we welcome Chinese brands offering something unique.
How we help: We work with sellers to establish suitable production, personalisation and fulfilment arrangements, including products customised in China or prepared through an agreed European fulfilment process.
6. Real Support from Real People
You’re not just another seller account.
How we help: We provide personal WhatsApp seller support, onboarding assistance and practical guidance throughout your journey. With qualifying seller plans, you also have the opportunity to keep 100% of your sales revenue (T&Cs and applicable fees apply).
Your Chinese Brand. Our European Infrastructure.
You bring the creativity, passion and products. We provide the marketplace, fulfilment services and support to help you reach customers across Europe.
Ready to introduce your brand to European customers?
Join LOVE YOUR ERA and take the next step towards international growth.
Services and product eligibility are subject to approval and applicable terms. Sellers remain responsible for their legal, tax and product obligations unless otherwise expressly agreed.